About FLOADED
FLOADED – Loaded Film Entertainment is both a platform for sophisticated short films and a novel advertising format. Priority is placed on the thematic and stylistic quality of the films. The high-quality productions are made possible by the dedication of individual sponsors who co-finance the films. As brand partners, they use the first-rate Loaded Films framework to advertise their brand and products.
The unique advantage of this advertising format is that it gives users the freedom of deciding for themselves not only whether they would like to see the advertisement, but also when. There are no superimposed banners or other types of advertising that viewers often find unpleasant. Instead, an interactive function allows the user to pause the film at specific times, at which point brand partners’ products are shown on screen. From this Brand Layer (How to use), the user can then click over to microsites which present the sponsors’ products in more detail.
FLOADED is growing. Viewers can therefore expect more films here in the future. High standards and top-quality entertainment are priorities when developing new stories. FLOADED films are not commissioned work. The creation of each film begins with free and independent ideas, not with the advertising partners. The ideal brand partners are brought together and acquired for each film individually. The films are entertaining to watch, and at six to twelve minutes in length, they are short enough for viewers to enjoy them at least twice: once purely for entertainment and once for a closer look at the attractively integrated brands and products.
FLOADED is an internet service from the film production company teamworx/UFA and the media company Gruner + Jahr. (Imprint). The Crossing Pictures agency is the creative partner.