How to use FLOADED
An interactive function allows the user to pause the film at specific times, at which point brand partners’ products are shown on screen. These points are marked with a small button called the Brand Button.
The film stops when the mouse is moved over this button. The Brand Layer then enters the picture from the side. This is an area with the sponsor’s logo and the navigation lines «Learn more» and «Continue film».
Clicking on «Learn more» takes the user to the editorial page dedicated to the brand partner. Here the user finds images, text, short video clips and additional links to the product.
Clicking on the «Brand Layer on/off» button makes it possible to view the film with or without the interactive function and therefore with or without the markers. In Brand Layer mode, a «skip» function allows the user to skip from Brand Layer to Brand Layer without watching the scenes in between.